Bucks & Montgomery Counties, PA

From the Publisher
This is the second edition of Homes & Land’s Marketing Minute. Each month we will email you a new Marketing Minute newsletter with features and tips to help build your career. Because we know how busy you are, our stories will take just minutes to read. We hope you enjoy Marketing Minute, a new resource from Homes & Land. Please contact us if you have story ideas for future editions of Marketing Minute.

The Changing Market, Part II
by Guest Contributor Jim Droz
"This kind of environment creates real estate Superstars," says Jim Droz in his follow up to the Changing Market article. Part II delivers tips 7-11 of his "Must Do's" to succeed in today's real estate market. Making smart choices about adapting, branding and pursuing clients will determine your success.
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How to Succeed Working with a Partner
by Guest Contributor Bill Scott, Weichert Real Estate Affiliates
It seems inevitable that at some time in almost every partnership, one partner is going to feel that he is doing more than his fair share of the work for less than his fair share of the reward. You can prevent or at least minimize this condition. Here are my recommendations for people who work together as partners.
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Why You Should Have Your Own Custom Brand Identity Separate From Your Company
by Denise Lones, Realty Times
Denise Lones explains why it's so important for you to have your own "brand identity" over and above what your brokerage provides. She explains brands and states that "agents who take this extra step get more clients. They stand out more. They are better remembered. They create a lasting impression."
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Homes & Land Reprints Named 'Smart Business Investment'
Homes & Land Reprints were recently named a smart business investment in an article published in the Florida Association of Realtors’® (FAR) magazine, The Real Estate Solutions Guide. “My Smartest Business Investments” featured Realtor® Jackie Darby, who uses the reprint program to get high quality flyers at a low price.
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Thoughts on advertising from Realtor Mark Owens from Reading, PA (Berks County) in response to an article posted on Inman.com
"Drop two agents of equal skill, talent and experience into a strange new city. They each have a $10,000 advertising budget. They have 120 days to produce sales and collect paychecks.
Agent #1 inhabits the online world... Websites, pay per click, free SEO, blog, web 2.0, etc.
Agent #2 hangs out at Kinko's and can only do print...Homes & Land, Classified, Penny Saver, Door hangers, Flyers stapled to phone polls, etc.
Prediction...On Day 121 Agent #2 will have to lend Agent #1 money to get back home."