For Serious, Dedicated, Full-time Real Estate Professionals of Bucks County and Montgomery Counties, PA

Knowledge is POWER. The more you know, the better 'armed' you are for success. Learn the best approach to reaching the right audience, creating a professional image, and standing out from others for gaining more listings.

No boundaries here...

This is NOT the national website for Homes and Land (see www.HomesAndLand.com) This is our local site for Bucks and Montgomery County real estate agents and offices. Yet there are no boundaries as to the content. The concepts talked about in "Frankly Speaking..." apply to the real estate industry across North America, regardless of where you are.

What to do about this market?

The market has changed, there is no question about that, yet homes and still selling. The consumer has been changing for quite some time now, yet they continue to buy and sell homes.

Inexperienced agents who have never been through a down market should know that it's not the market...and it's not the consumer. Back in the late 70's early 80's when interest rates were hovering around 17-18% ...people were still selling, people were still buying...and agents were still making money. The trick is knowing how to adapt to the current market.

I recently read an anonymous quote, "Life isn’t about waiting for the storm to pass. It’s about learning to dance in the rain." 

Many agents looking for a way to cut back on their expenses now feel they have a good reason to drop print advertising. Many website-only program are pushing online services, saying that 'print is dead'. It couldn't be farther from the truth.

Print still drives the internet and should still be an integral part of any integrated marketing campaign. We print over 25,000 magazines every 28 days and track our returns each time we deliver a new issue...something our competitors do NOT do. We have never recorded more than a 2% return...which simply proves the publishing industry's consensus that local, targeted niche magazines are the most effective form of print advertising. Consumers still thrive on color magazines.

Even Gary Keller, co-founder and chairman of the board of Keller Williams Realty International, was quoted saying, "Most of the high-tech agents we surveyed confessed that as much as 50 percent of their traffic came from offline marketing. It's a bit counterintuitive but the best way to succeed online is to market your website offline."

Yet, the real estate industry has yet to understand how to effectively USE print media. Many agents simply see it as an necessary expense to satisfy their sellers. These are the real estate agents and Brokers who have not learned what other business has proven successful for many years. If you are not bound by the fear of changing old habits, then visit our blog, "Frankly Speaking" to learn more...

Why Real Estate Agents MUST have a professional photo!

Would you go out of the house to a listing presentation with a grubby shirt or soiled suit? Yet SO many agents continue to published online or in a magazine for thousands of people to see a poor quality photo of themselves? How embarrassing it must be to know that so many consumers perceive you as unprofessional just by looking at your personal photo! PLEASE...do yourself a favor and have a professional photo taken of yourself every 2-3 years. Here are some tips and before and after agent photos. 

Can anyone explain what these social networks are all about? You bet!

If you've not already leaped over into the social media craze because it seem a bit intimidating...let us help you. Commoncraft.com uses a very straightforward approach to explaining them in simple terms. Visit Social Networks...Demystified for some short video clips explaining each one.

What is Bucks County like?

Get a taste of the fun, the mystery and the beauty of Bucks & Montgomery Counties. Discover ghost mysteries, musical rocks, teen support groups, and neighborhood views throughout the area from local residents sharing the stage. Visit Community Videos to watch them...

If you have any videos of Bucks or Montgomery attractions, or of your neighborhood or community, please send the link to videos@HomesAndLandPA.com

If you are a consumer looking to buy or sell an historic or unique home in Bucks County, visit www.HistoricBucksHomes.com

Need support?

Homes & Land is only a click of the mouse way. You will find helpful information on our 'Advertiser Downloads' page, such as a deadline calendar for upcoming issues, listing flyers and website syndication flyers to help you gain an edge  in that next listing presentation over competing Realtors. Or simply send us an email and tell us what would be helpful to you. We will do our best to provide you with the answers you need.

Consumers: be sure that you work with a professional, dedicated, full-time Realtor who has the experience and knowledge of your area. An experienced real estate agent can potentially save you THOUSANDS of dollars in missed opportunities, legal fees, or repair costs.

Realtors: Always be mindful of 'raising the bar' with regard to the reputation of your industry. Live by the standards set forth before you, learn as much as you can about your profession and your local market, and provide the best possible service you can to your clients.